Digital Marketing

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Last Update 20/03/2024
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1.Program Information:

Program Name:

Vietnamese: Quản trị kinh doanh

English: Business Administration

Program Code: 7340101

Admission Combinations: A00, A01, D01, C00

Degree Level: Bachelor

Duration: 9 semesters

Graduation Degree:

Vietnamese: Cử nhân Quản trị kinh doanh

English: The Degree of Bachelor in Business Administration

2. Program Objectives:
2.1. Overview of the Program:

Digital Marketing involves promotional activities leveraging electronic devices and the internet to connect with customers for marketing purposes, advertising products, services, and brands of companies. CMC University’s training program is designed to cultivate high-quality human resources in the field of Business, Communication, and Commerce. Digital Marketing provides a comprehensive system of knowledge and skills in Marketing, Communication, Brand Management, etc., applicable to professional practice, meeting the labor market’s demands domestically and globally.

2.2. Accumulated Knowledge, Skills, and Experience:

Knowledge: The program provides students with foundational and comprehensive knowledge in the field of Digital Marketing to manage, analyze, and operate communication activities, product promotion, services, and brand management.

Skills: Digital Marketing graduates possess practical skills and can apply the specialized knowledge learned to professional practice, especially in solving interdisciplinary problems in the fields of Communication, Marketing, Business, and Commerce.

Attitude: Digital Marketing graduates are global citizens with excellent professional ethics, responsibility in their work, and a cooperative, positive, innovative, disciplined, diligent, open-minded, and democratic attitude.

3. Training Program:

The total accumulated credit hours required: 124 credits, including:

* Common Knowledge Block:

+ Political Theory Group

+ Soft Skills Group

17 credits

11 credits

6 credits

* Field-specific Knowledge Block:

+ Bắt buộc

+ Tự chọn

26 credits

22 credits

4/8 credits

* Knowledge of the Industry Group:

+ Bắt buộc

+ Tự chọn

24 credits

18 credits

6/12 credits

* Industry and Supportive Knowledge Block:

+ Compulsory

+ Specialized Elective 

41 credits

21 credits

20 credits

* Internship and Graduation Knowledge Block: 16 credits
4. Training Framework:

Career Prospects:

Social Media Communication Specialist

Marketing Campaign Analyst

Brand Strategy Expert

Digital Marketing Manager

Search Engine Optimization (SEO) Specialist

Digital Production Coordinator

Entrepreneur in the fields of communication, marketing, commerce, finance…

Lecturer and researcher in educational institutions, research facilities

Triển vọng nghề nghiệp

Social Media Communication Specialist
Marketing Campaign Analyst
Brand Strategy Expert
Digital Marketing Manager
Search Engine Optimization (SEO) Specialist
Digital Production Coordinator
Entrepreneur in the fields of communication, marketing, commerce, finance...
Lecturer and researcher in educational institutions, research facilities

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